klaeny - environmentally friendly cleaning products for your home

The mission of the startup klaeny is to rid households of microplastics and sustainably reduce the consumption of single-use plastic. The company offers cleaning and laundry detergents and other household products that ensure an environmentally clean home. The products are refillable, minimalist and effective. They are produced directly in Germany, can be easily biodegraded and are vegan.

The founders of the company believe that consumers have the power to change economic systems through their purchasing decisions in order to make the environment a little cleaner. The company also wants to give something back and, together with the organisation The Eden Reforestation Projects, plants a tree for every order as part of reforestation in countries such as Ethiopia, Madagascar or Nepal. In addition, klaeny supports the theoceancleanup initiative with donations, which frees the oceans from carelessly disposed plastic waste.